RECAP: FLOODfest Coachella, CA, 2015
Special guests, grilled cheese sandwiches, and flowing drinks christened FLOOD's inaugural trip to the desert
Corona Yacht Club
It had only been a couple of weeks since our jam-packed showcase at SXSW, but it was time to take FLOODfest back out on the road again. Almost all of Southern California headed out east on Interstate 10 this past weekend to congregate in the desert for Coachella, and we were there to properly kick off the festival mayhem. Armed with brand-new print issues of FLOOD #1 (with both Run the Jewels and the men of Veep on the covers) and limited-edition FLOODfest Rove water bottles, partygoers wandered the lush grounds of the Corona Yacht Club as some of today’s hottest artists soundtracked the evening.
Up first was emerging electro-pop DJ Yasi who welcomed throngs of Coachella-bound adventurers to the party with her groove-filled DJ set. After grabbing a drink—Tito’s Vodka, Sailor Jerry rum, Jack Daniel’s whiskey, Roger Clyne’s Mexican Moonshine Tequila, and Pabst all on hand—attendees waited in line for freshly screen-printed tote bags and food from the California Grill Truck.
Thanks to our friends at Brownies & Lemonade (who joined our party as a last-minute surprise), FLOODfest had three stages full of electrifying live performances and DJ sets all night. The lawn stage presented by ReverbNation’s new invite-only artist incubator CONNECT featured live sets by indie-electro artist Com Truise, neo-disco singer-songwriter Mystery Skulls, alt-pop-rock quintet Fire in the Hamptons, and powerhouse songstress Gavin Turek, while the lakeside stage hosted DJ sets from Luis Calderin, Stella from Warpaint, and electro-funk-pop megastars Chromeo (who get extra points for spinning TLC’s “No Scrubs” for the massive crowd).
A huge thank you to all of our FLOODfest sponsors including CONNECT, Rove, Burton, Cadillac, Pabst Blue Ribbon, Jack Daniel’s, Tito’s Handmade Vodka, Sailor Jerry, Roger Clyne’s Mexican Moonshine Tequila, SoundHound, Ernie Ball, AquaHydrate, and Uber (who helped everyone get home safely).
Below, check out photos from our inaugural desert FLOODfest, courtesy of Jasmine Safaeian and Jeremy Gabriel.