“Give Me 700 Krusty Burgers”: Until February 15, McDonald’s to Swap Toys for Books in Happy Meals

Time to pretend that you have a child to feed.
Art & Culture
“Give Me 700 Krusty Burgers”: Until February 15, McDonald’s to Swap Toys for Books in Happy Meals

Time to pretend that you have a child to feed.

Words: Nate Rogers

February 03, 2016

1996. Simpsons IRS Burger from “Bart the Fink”

As Valentine’s Day swiftly approaches, it’s good to remember that there’s one thing out there that will never break your heart: fast food. Unless, of course, you mean literally break your heart—in which case, yes, fast food will certainly do that. Also emotionally, too, now that I think about it. Matter of fact, forget that opening.

The important thing is: for the next two weeks, you now have a solid excuse to go to McDonald’s (presuming you have kids—otherwise, good luck rationalizing your decisions). Starting yesterday and going through February 15, Happy Meals will come with books instead of toys. There are four titles available, the most notable being Michael Bond and R. W. Alley’s Paddington, with Clark the Shark Takes Heart, Happy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool being the more timely (and also better-named) options.

McDonald's-2016-Happy_Meal_Books

This isn’t the first time that McDonald’s has attempted to convince us that they’re not trying to kill our children. Books were previously given away in Happy Meals in 2013 and 2015 (apparently goodwill wasn’t in the budget for 2014).

(via Los Angeles Times)