It’s no secret that giant corporations try to grab hold to something hip and use it to make them more money. Just see how brands are continuously misusing the phrase “Netflix & Chill” and call that “Exhibit A.” It’s also no secret that Drake was a pretty successful actor in Canada, and is now a very popular entertainer who had one of the biggest hits (complete with a meme-worthy music video) of 2015. T-Mobile, being the proactive brand that they are, saw this opportunity for cultural relevance and grabbed it right by the horns.
And while the idea of a “Hotline Bling” cellphone commercial might make you want to gorge your own eyes out, the results are pretty amusing thanks to Drake’s somehow infinite supply of charm…and his turtleneck.
https://www.youtube.com/watch?v=iMWzX0RC7f4
Drake’s toothy grin will on televisions all over America on Super Bowl Sunday.
(via Pitchfork)
