Grimes Is the New Face of Stella McCartney’s Newest Fragrance “POP”
“Excited 2 announce that I am collaborating w my fave vegan.”—Claire Boucher
Claire Boucher (a.k.a. Grimes) has always been a fashion pioneer and beauty icon—on top of being one of the most dynamic and innovative musicians working today. Now, Boucher’s fearless aesthetics have found the artist in front of the camera as the celebrity face of Stella McCartney‘s newest perfume POP.
In a series of Instagram posts this weekend announcing the campaign and revealing the collaboration, McCartney praised Boucher’s unique outlook on life and art, calling her “a true renaissance woman in the making.” Grimes returned the compliment by calling the designer her “fave vegan” in her own Instagram post. She also alluded to future announcements of other celebs (“rad game changers, whose identities have yet 2 be revealed”) working with McCartney on this fragrance release.
POP is a “tuberose–and sandalwood–heavy scent” according to Vogue, and every POP box will be from sustainably managed forests.