WATCH: Ahead of “Episode VIII,” Billy Dee Williams Is Back! …in Colt 45 Ads

Rian Johnson, you seeing this?

It was in the glorious late 1980s that Billy Dee Williams once proclaimed these mighty words:

There are two rules to remember if you want to have a good time.

– Rule number one: Never run out of Colt 45.
– Rule number two: Never forget rule number one.

Compelling life advice no matter the source, but when it’s coming from the Baron Administrator of Cloud City? Fuhgettaboutit, kids. Dad’s getting hammered tonight.

Weirdly enough, Williams’s ad campaign with Colt 45 was not permanent, and stopped in 1991. But it probably ended up being the best investment that the company ever made given its ongoing shelf life in the great galaxy of YouTube. And maybe it’s because of that, or maybe it’s because Williams is once again on everyone’s minds what with the reawakening of the Star Wars franchise, but like the prodigal son, the company’s greatest spokesperson has returned with a brief new advertising spot.

So sit back, relax, and crack one open with Lando. After all, it’s 3:30 p.m. outside of a 7-Eleven somewhere.

(via The A.V. Club)

Newsletter

We won’t spam you. Promise.