WATCH: Stephen Tobolowsky and Some Friends Help Us Name FLOOD

As it turns out, the hardest part about starting a new venture is coming up with a name for it.

When FILTER ended in July, we all were sad to see it go. But we knew we wanted to keep doing what we loved—and to do it even bigger and better than we did before. We had a team, we had a vision. All we needed was a name.

What’s in a name? Here’s the behind-the-scenes, dramatic reenactment of how some familiar faces and friends helped us out and how FLOOD came to be.

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