Almost exactly two months from when we first heard Grimes’s latest stand alone single “Go,” the club-ready track (originally penned for Rihanna) now has an ambitious new video to go with it.
Co-directed by Claire Boucher and her brother Mac, under the moniker Roco-Prime, the video features masked dancers, Blood Diamond, desert landscapes, dark club-like halls, fishbowl lenses, and several intense hairstyles. It’s visually overwhelming and enticing at the same time, a perfect visual companion to Grimes’s sound.
To get a basic understanding of the video’s concept, we turn to Boucher’s own Tumblr account where she posted a sweet intro:
Sup! heres the video for the song Go that me and blood diamonds wrote 🙂 co directed by me and my brother mac
It’s supposed to be dante’s inferno (abstractly), different layers of hell etc. super visually inspired by like x men, metal gear, dune. haha, maybe thats too all over the place and doesn’t make sense, but yea, enjoy!
also special thanks to everyone in it: blood diamonds, david hayter (for doing the crazy voice @ the beginning), and the dancers (Nicki, natsuki, hana and rey!)
Grimes will be performing at Budweiser’s Made In America Festival this weekend in downtown Los Angeles.
