There’s no denying that Super Bowl LIII was an underwhelming affair. From the low-scoring game to the celebration of all that is “bro” circa 2019 that was much of the halftime show, nothing about the day’s events was at all what can be considered “thrilling.” American culture: not so much.
There was one bright, shining light in the darkness: Big Boi. The rapper and Atlanta champion made sure that his city was represented the right way, regardless of the proceedings. Rolling through in an old-school Cadillac bumping Outkast’s “The Way You Move” was enough for him to win the Super Bowl.
It’s a scientific fact: In a press statement, Pandora has revealed that Big Boi enjoyed a 946 percent increase in station ads after his Super Bowl showing. Compare that to Maroon 5 (235 percent) and Travis Scott (a meager 66 percent), the actual MVP of the day is clear.
Furthermore, Billboard reports that download sales of Outkast’s “The Way You Move” jumped an impressive 3,408 percent after he dropped the track at the Super Bowl.
RELATED: Big Boy Drops Two New Tracks Ahead of Super Bowl LIII
Big Boi was ready for the extra attention, announcing today that he’s set to lead a Dungeon Family tour across America featuring Goodie Mob, Sleepy Brown, Organized Noize, and KP the Great.
The trek launches April 14 in Chicago. See the full itinerary below. Get ticket details here.
Having already dropped a pair of new songs ahead of the weekend, Big Boi has shared a music video for one of them. Watch the new clip for “Doin’ It” featuring Sleepy Brown below.
And while some people were onstage during the Super Bowl halftime show taking off their clothes and baring nipples to little or no reprisal, Big Boi took the occasion to debut some sharp new Outkast merch: a new ATLiens baseball-style satin jacket.
And that’s how Big Boi metaphorically won the Super Bowl.
Dungeon Family Tour Dates 2019:
April 14 – Chicago, IL – House of Blues
April 16 – Nashville, TN – Marathon Music Works
April 17 – New Orleans, LA – The Fillmore New Orleans
April 18 – Dallas, TX – Bomb Factory
April 20 – Atlanta, GA – Fox Theater
April 22 – Washington, DC – The Howard Theater
April 23 – New York, NY – Terminal 5
April 24 – Philadelphia, PA – The Fillmore
April 25 – Boston, MA – House of Blues
April 27 – Asheville, NC – Salvage Station
