PREMIERE: The Wild Reeds Share Fellini-esque Video for “Lose My Mind”

On the heels of the release of their third album, the LA collective gets dreamy on the video for the records first single.

If your mental image of The Wild Reeds’ “Lose My Mind” was a Fellini-esque fantasy of clowns, lavish excess, flashbacks to childhood, and spaghetti when you first heard it last December, the LA group has finally confirmed that your imagination isn’t too far off from their own. The first single from their third studio album—Cheers, released earlier this month—is exactly that, filling the track’s four minutes with a highly personal collection of people and images attached to co-bandleader Kinsey Lee.

“‘Lose My Mind’ is a song that I wrote years ago about friendship, family, and emotional support,” Lee explains. “Our director Michael [Tyrone Delaney] and I have been friends for a long time. He has been at birthday parties, family dinners, and at about every show that we have played in LA. When he gave me the rundown and asked to get my grandparents involved, I was stoked to see how his vision would pan out. I love my family, I love my friends, and my bandmates—it was so special to see Michael put us all in the same room and tie us into one video.”

Dramatic, textured, but undeniably playful, the clip is the perfect companion piece to the single. “Enjoy this crazy thing, you’ll see snippets of my childhood, my dance moves, and my friends dressed up like the beautiful freaks they are,” Lee concludes.

Cheers is out now via Dualtone Records. See the Reeds’ upcoming tour dates below.

04/03 – Kansas City, MO @ Record Bar
04/04 – St. Paul, MN @ Turf Club
04/05 – Milwaukee, WI @ Cactus Club
04/06 – Chicago, IL @ Sleeping Village
04/07 – Columbus, OH @ Skully’s Music Diner
04/09 – Philadelphia, PA @ World Cafe Live Downstairs
04/10 – Allston, MA @ Brighton Music Hall
04/12 – Uncasville, CT @ Wolf Den at Mohegan Sun Resort
04/13 – Portsmouth, NH @ Stone Church
04/14 – Brooklyn, NY @ Music Hall of Williamsburg
04/16 – Washington, DC @ U Street Music Hall
04/17 – Carrboro, NC @ Cat’s Cradle Back Room
04/18 – Atlanta, GA @ The Earl
04/19 – Birmingham, AL @ Saturn
04/20 – Asheville, NC @ The Mothlight
04/21 – Nashville, TN @ The Basement East
04/23 – Dallas, TX @ Club Dada
04/24 – Austin, TX @ Antone’s
04/26 – Tucson, AZ @ 191 Toole
05/08 – San Luis Obispo, CA @ SLO Brew
05/09 – San Francisco, CA @ The Independent
05/10 – Chico, CA @ Sierra Nevada
05/11 – San Jose, CA @ The Ritz
05/13 – Portland, OR @ Aladdin Theater
05/14 – Seattle, WA @ Neumo’s
05/16 – Boise, ID @ Neurolux
05/17 – Salt Lake City, UT @ Metro Music Hall
05/18 – Ft Collins, CO @ Downtown Artery
05/19 – Denver, CO @ The Bluebird
05/20 – Santa Fe, NM @ Meow Wolf
06/06 – San Diego, CA @ Casbah
06/07 – Los Angeles, CA @ The Troubadour

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