The 1975 is ready to mount the band’s new music campaign, and they’ve nominated sixteen-year-old climate change activist Greta Thunberg to lead the charge. The teen breaks down the precarious state of the world over a sparse instrumental track to open The 1975’s forthcoming full-length, Notes on a Conditional Form.
Each of the band’s previous albums have opened with a self-titled instrumental track. This is the first time the tune has featured vocals.
The song serves as an introduction to the new album campaign. According to Rolling Stone, the release kicks off a twenty-eight-day countdown leading up to the first single from the record. The day after the new song is revealed, The 1975 is set to headline Reading Festival in England.
The band also went dark on social media, then reactivated their Instagram, Twitter, and Facebook accounts with the new highlighter-yellow album art. See the cover below, shared on socials by the group’s label Dirty Hit.
— Dirty Hit (@DirtyHit) July 23, 2019
