Lana Del Rey Rolling Out Ice Cream Trucks Over Labor Day Weekend

The singer is promoting her new album Norman Fucking Rockwell with popsicles and vinyl.

Lana Del Rey has some genuine treats in store for fans this weekend. First and foremost, tomorrow marks the release date of her new album, Norman Fucking Rockwell; so in a savvy promotion to help get the word out, Lana Del Rey–themed ice cream trucks are scheduled to roll out “up and down the coast” (who knows how far) over the long Labor Day weekend.

“Going to have a couple ice cream trucks going up and down the coast this weekend,” the singer shared on Instagram. “U can get some popsicles and vinyl if u see this little lime. Steve Berman is driving,” she added, with a photo of the vice chairman of Interscope Records behind the wheel.

In the Insta post, Del Rey herself can be seen handing out the icy treat. Given her penchant for getting up close and personal with fans, don’t be surprised if she pops up in one of the trucks before it’s all said and done.

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