PREMIERE: Edith Crash Announces New Album “Frenzy,” Shares “Running” Video
The French one-woman-band introduces her fourth LP of dark folk with a speedy acoustic single.
Born in France, raised in Spain, and currently based in Los Angeles, the influence of these three locations in Edith Crash’s music is evident in more than just her trilingual lyrics. With a voice recalling the French baroque pop of Francois Hardy and a flamenco acoustic guitar informed by American blues, her life experiences inform her music with considerable transparency.
On the heels of 2015’s French-sung Partir, Crash is officially announcing her fourth LP Frenzy with a fast-paced video for the chaotic acoustic number “Running.” Leaning more heavily on Americana and outsider folk influences, the rapid acoustic strums and turbulent vocals make for an intentionally uneasy three minutes. “‘Running’ is a song about restlessness, about being constantly in fast motion,” Crash explains. “The story is told from my perspective, but it was inspired by many people around me who are living in the same way. Are we looking for something, or just trying to escape? Is this a call or a curse?”
The video for “Running” was filmed in and around Downtown LA live staple The Smell, with Crash and Vice Cooler sharing a directing credit. “I asked Vice Cooler if he would like to direct the video because I love his work,” she continues. “We came up with this mysterious figure who is following the main character throughout her life. As a little girl, the protagonist finds a room full of instruments and she always comes back there because this place is like a sanctuary where music lives and protects her…I’ll let you watch the rest.”