WATCH: Bon Iver’s “Naeem” Video Deals with Intergenerational Healing
The AG Rojas–directed clip marks Justin Vernon’s first official music video since 2012.
It’s been an exciting twenty-four hours for Bon Iver, with news of the group receiving four Grammy nominations yesterday, including Album of the Year, Record of the Year, Best Alternative Music Album, and Best Recording Package—the group’s first nods since winning Best Alt Album and Best New Artist in 2012 for their 2008 self-titled debut.
Today, we’re getting more news from the Eau Claire experimentalists: AG Rojas has directed the group’s first video since 2012’s “Beth/Rest,” putting a surreal twist on the i,i cut “Naeem.” Comprised of dramatic sunrises, an Arrival-esque floating monolith, and a dash of road rage, Rojas’ film adds plenty more depth to the folktronic single. “‘Naeem’ is concerned with the potential for intergenerational healing, and how we choose to engage with that potential,” explains Rojas, who’s previously directed videos for Earl Sweatshirt, Run the Jewels, Gil Scott-Heron, and plenty more.
Watch the video below—i,i is out now on Jagjaguwar.