PREMIERE: LOONY Hopes “NO!” Can Be a Balm in Troubled Times

The Toronto-based singer has released a new track off JOYRiDE, out April 23. 

Fresh off a tour with Rhye, Toronto-born R&B up-and-comer LOONY adds to her handful of released singles today with “NO!,” an assertive soul jam. The song comes off JOYRiDE, a six-song project due to drop on April 23 via AWAL.

Of putting out new music in dark times, LOONY admits, “It all feels pretty surreal, I mean—over the last two weeks we sold out my first headline shows in Toronto, had plans in place to fly out and play these shows in the U.S. and Europe.. and in the shortest turnaround time, it has all evaporated into thin air. And I’m not alone.. it’s a crazy hard time for everyone in the music industry, it’s a crazy hard time for everyone in ANY industry. 

“But, there is such a huge difference between being inconvenienced and truly having your life at stake,” she continues. “So, for right now, I’m grateful. I felt, and still feel, a little weird about going forth and releasing the new music I had been planning to release, pre-virus, but I know that music and all art can be a balm in troubled times. And these troubled times will too pass. Until then, hopefully having something new to listen to can help nurture even a slight sense of normalcy for some people—whether they are either quarantined and bored at home, or forced to still go out into a world that is really rather scary and uncertain right now. If I can provide even a minute or two of relief, just through listening and grooving along, I’m happy.”

Listen to “NO!” below.


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