George Clanton is an electronic musician largely credited with the Promethean task of salvaging vaporwave from the throes of irony and repackaging it as earnest, accessible pop music for listeners who spend some of their time offline. George Clanton has also been T.J. Eckleburging the Los Angeles neighborhoods of Atwater Village and Highland Park lately, gracing a pair of unexplained billboards featuring the artist and his recently broken ankle.
Yesterday Clanton tweeted the news that these billboards have been swapped out for what was later in the day revealed to be a plug for a pop-up shop run by 100% Electronica, the label he runs with Negative Gemini. The event will be one day only, beginning at noon on July 27, and will take place 4852 Santa Monica Boulevard.
“Investigate the billboard for clues,” Clanton wrote on his Facebook page yesterday. “If you can figure out where it is and what date and time then you will be rewarded with old af merch returns, imperfect out of print record stock, perfect out of print record stock, all new never before seen merch, rare obscure collectors items, dj sets from the boy and girl, and other things to look at and collect. It’s going to be like panning for gold except way easier and much more expensive. Also I’ll be there walking around and looking you right in the eye ball. When it’s all gone we close the doors and say goodnight. See you there!!”
Check out the new 100% store to get a glimpse of what to find at the pop-up, and pay tribute to the old billboards below.
While I was getting breakfast burritos today a gentleman came to me and said “excuse me are you the guy from the billboard?” He had no idea what it was for and now that I think about it I also have no idea what it’s for pic.twitter.com/y5Ojk3gzfG
— George Clanton (@MirrorKissesVA) June 20, 2019
You have made our day ✨ pic.twitter.com/1FcgFnNQkG
— Cassie Davis (@cppptx_davis) July 5, 2019
