Believe it or not, it’s tough to make it as a musician these days. You can hear this struggle clearly in “Personalia,” the first single from Athens, GA–based songwriter Locate S,1’s forthcoming album of the same name, as she opens the track with the line, “Almost killed myself so I went home / I just cannot take these local shows.”
Yet the simmering new wave instrumentation isn’t the only sign of hope on the single, and the album to follow. “Personalia” takes its name from a Mary Ruefle poem, marking a shift in the poet’s creative life from an old woman’s spirit trapped in a young woman’s body to the inverse—that is to say, Locate S,1 represents a hopeful reinvention for Christina Schneider, who’s cycled through a number of musical projects before touring with Frankie Cosmos and signing to Captured Tracks under the new moniker.
“I’ve shorted out, but if I play long enough / I’ll become the person that I wanna be again,” goes the rousing chorus, embracing the playful influence of her producer—fellow Athenians of Montreal’s Kevin Barnes—as much as the retro synthpop legacy of her new label.
Watch the vibrant video for the single below, and read on for Schneider’s upcoming tour dates supporting of Montreal. You can pre-order Personalia here.
03/26 – Memphis, TN @ The Hi Tone
03/27 – St. Louis, MO @ The Ready Room
03/28 – Omaha, NE @ The Waiting Room
03/29 – Englewood, CO @ The Gothic
03/30 – Salt Lake City, UT @ Urban Lounge
03/31 – Missoula, MT @ Top Hat
04/01 – Seattle, WA @ Neumos
04/02 – Eugene, OR @ WOW Hall
04/03 – Sacramento, CA @ Harlow’s
04/04 – Berkeley, CA @ UC Theatre
04/05 – Los Angeles, CA @ Regent Theatre
04/06 – Tucson, AZ @ 191 Toole
04/07 – Phoenix, AZ @ Crescent
04/08 – Albuquerque, NM @ Sister
04/10 – Dallas, TX @ Trees
04/11 – Austin, TX @ Mohawk
04/12 – New Orleans, LA @ Howlin’ Wolf
