Since her 2019 album What a Boost, London-based musician Rozi Plain has released a single here and there. Her sound—a blend of blues, folk, and experimental synth flourishes—is hard to pin down, but so easy to get lost in. Her latest is the meditative "Help," which arrives ahead of her album PRIZE that's out January 13 via Memphis Industries. The other singles she's released are "Agreeing for Two," featuring Alabaster DePlume and This Is The Kit's Kate Stables, and "Prove Your Good"—the latter holding the album's central contradiction: "What do we want? Less. What do you want? More." Based on the tracks released so far, Plain has found balance with intricate subtleties and thoughtful lyricism.
"I think 'Help' is my favourite song on the new album," Plain said about the new single. "A feeling can be a moving target and trying to track it down isn't always possible. Sometimes it's slipped away without you even knowing. Beloved things change and it's okay but can require a lot of deep digging." Plain collaborated with saxophonist Cole Pulice, harpist Serafina Steer, guitarist James Howard, bassist Amaury Ranger, keyboardist Gerard Black, and drummer Jamie Whitby Coles on "Help."
The new song also comes with a video directed by Noriko Okaku. "For me, getting to grasp the ‘feeling’ is like an inner journey of the mind and heart, and the act serves as an important indicator in our lives," Okaku added. "I was lucky to meet Rozi, who wrote a song about it, and to have the opportunity to visualise it."
Watch "Help" below, and pre-order PRIZE here.