The Recording Academy and CBS Announces GRAMMY House Pop-Up Experience

The destination includes an exhibit designed by Cey Adams celebrating 50 years of hip-hop with photography by Janette Beckman, Michael Lavine, B+, Danny Clinch, Greg Noire, and Gunner Stahl.

The Recording Academy and CBS Announces GRAMMY House Pop-Up Experience

The destination includes an exhibit designed by Cey Adams celebrating 50 years of hip-hop with photography by Janette Beckman, Michael Lavine, B+, Danny Clinch, Greg Noire, and Gunner Stahl.

Words: FLOOD Staff

Photo: Janette Beckman

Art: Cey Adams

January 30, 2023

With the GRAMMYs set to take place this upcoming Sunday, the Recording Academy and CBS announced today an immersive three-day pop-up experience called GRAMMY House: Where the Stars Align, which will run from Wednesday, February 1 through Friday, February 3 in Los Angeles. Produced by Anthemic Agency, FLOOD’s parent company, the event includes an emerging artists showcase hosted by comedian Desi Banks (with performances by breakout star Stephen Sanchez, Jeleel, Lakeyah, and more), a producer panel and jam session (featuring London on Da Track, ATL Jacob, and Murda Beatz, among others), and the second annual #GRAMMYsNextGen party.

Additionally, the destination includes a special exhibition dubbed “Universe of Hip-Hop,” celebrating 50 years of hip-hop music, art, and culture, through the lenses of photographers who were on the scene from the ’70s to present day, including Janette Beckman, Danny Clinch, Michael Lavine, B+ (Brian Cross), Greg Noire, and Gunner Stahl. Designed by renowned artist Cey Adams—founding Creative Director of Def Jam Recordings—the space features iconic imagery from dozens of artists ranging from legends including Run-DMC, Beastie Boys, LL Cool J, Salt-N-Pepa, Notorious B.I.G., and Tupac to contemporary stars like Kendrick Lamar, Cardi B, Tyler, the Creator, Megan Thee Stallion, and 21 Savage. Hip-hop records from Warner Music Group's catalog will also be featured prominently.

In addition to his photos on display, photographer Gunner Stahl will be appearing for a special DJ set at the #GRAMMYsNextGen party on Friday.

Check out some of the photos and the GRAMMY House schedule below. All events are invite only.

Miss Lauryn Hill photo by B+
Tupac Shakur photo by Danny Clinch.
The Notorious B.I.G. by Michael Lavine

Austin City Limits Fest 2014

Childish Gambino photo by Greg Noire. Austin City Limits Festival (2014)

Metro Boomin and 21 Savage photo by Gunner Stahl

Metro Boomin and 21 Savage photo by Gunner Stahl

CELESTIAL SESSIONS

Date: Wed, Feb. 1, 2023 Time: 6 p.m. – 8 p.m.

Emerging Artists Showcase featuring artists Stephen Sanchez, Oxlade, JELEEL!, Jenevieve, Lakeyah, and TiaCorine, with guest host, social comedy star Desi Banks.

#GRAMMYsNextGen POWER BRUNCH

Date: Thurs, Feb. 2, 2023 Time: 11 a.m. – 1 p.m.

Inaugural brunch for a new class of 35 official #GRAMMYsNextGen Ambassadors and Advisors.

STARMAKER STUDIO

Date: Thurs, Feb. 2, 2023 Time: 2 p.m. – 4 p.m.

Producer panel featuring prolific producers in hip-hop today, including London On Da Track, Larrance "Rance1500" Dopson, ATL Jacob, Jozzy, Tommy Parker, Tommy Brown, Ojivolta, and Murda Beatz.

#GRAMMYsNextGen Party

Date: Fri, Feb. 3, 2023 Time: 4 p.m. – 7 p.m.

Second annual #GRAMMYsNextGen Party for leading young artists, tastemakers and the next generation of music executives.