While BLACKPINK claimed a headlining slot, they weren't the only South Korean artists making a splash at Coachella 2023. After making his stateside debut at SXSW in March, alt-rock/pop-punk star LØREN (real name Lee Seung-joo) was a last-minute addition to this year's lineup, performing on the Sahara stage on Sunday.
While US audiences are just getting introduced to him, LØREN has amassed quite a name for himself internationally as both a songwriter for BLACKPINK (and video co-star) and through a string of singles he's released which have garnered him millions of YouTube streams and a deal with 88rising and The Black Label. His Coachella set showcased his flair for punk and grunge as heard on his just-released EP, Put Up a Fight, reminding the festival faithful it's not only K-pop coming out of the South Korean music scene.
We asked LØREN to document his Coachella weekend one experience through a series of intimate photos captured backstage on the festival grounds with his band. Check out the pics and his captions below.
Hanging out backstage
Leeoh getting set up.
Checking out the Fender.
Backstage.
Pre-show smoke break.
“Ø”
With love from 88rising.
