Today, Saddest Factory Records signee Claud announced their sophomore album Supermodels with the lead single "Every F*cking Time." The song comes with a video directed by Claud, featuring comedian Grace Kuhlenschmidt.
“Even as I was writing ‘Every Fucking Time’ I had flashes of what I wanted the music video to look like," Claud shares of their directorial debut. They added about the visual's co-star: "We met on the internet early in the pandemic. I was a big fan of her comedy, and I watched every single video she posted. We quickly became friends and have been wanting to collaborate for a while, and I wrote this video concept with her in mind. Being on set with Grace was a dream come true because I got to work with my favorite comedian and a good friend all at once.”
Watch the video below, and pre-order Supermodels before it arrives July 14 here.
