Jamie xx Returns with New Single for Chanel Campaign “It’s So Good”

The track arrives after The xx’s Romy recently confirmed the band was working on new music.

Jamie xx Returns with New Single for Chanel Campaign “It’s So Good”

The track arrives after The xx’s Romy recently confirmed the band was working on new music.

Words: Will Schube

Photo: Laura Jane Coulson

January 09, 2024

Jamie xx is back with a new single entitled “It’s So Good.” Released via Young, it’s the soundtrack to the latest Chanel Coco Crush campaign which also launched globally today. “It’s So Good” is Jamie’s first new music in over a year, and follows 2022 releases “LET’S DO IT AGAIN” and “KILL DEM.”

The dancefloor epic is built around skittering synths, a sampled child’s voice exclaiming “It’s so good!,” and metallic percussion. Though the track never veers from this core set of sounds, Jamie’s ability to manipulate tension with repetition, breakdowns, and moments of catharsis is on full display.

In related news, Romy, Jamie’s bandmate in The xx, recently shared that the band was back in the studio working on new music. For now, dive into “It’s So Good” here, and check out the accompanying visualizer below.