Jack White‘s innovative record label Third Man and the manufacturing company Shinola have joined forces to purchase a building in Detroit’s historic Cass Corridor, the neighborhood where the White Stripes played their first gig. The building, which currently houses Shinola’s flagship store, will contain the first Third Man retail space outside of the company’s Nashville headquarters.
The Detroit expansion marks a homecoming for Third Man—White, a Detroit native who went to high school in the Cass Corridor, founded the label in the city in 2001—and an expansion for Shinola, who recently announced plans to add audiophile-quality speakers, headphones, and turntables to their manufacturing endeavor.
In a press statement about the Cass Corridor purchase, White said, “The Corridor has nurtured Detroit’s soul and inventiveness for decades. That spirit pushes forward with Shinola’s passion and will come full circle for the artists of the Corridor that work with Third Man Records to plant a new foundation there to help keep that creative spirit alive for decades to come.”
The new store, located at 441 W. Canfield, is set to be open by Black Friday (November 27) of this year, though White will likely do his best to have it renamed Black and Yellow Friday.
