Billie Eilish Is Providing Food and Support to Cities She Played on Her “Hit Me Hard and Soft” Tour

Teaming up with her mother Maggie Beard’s Support+Feed org, Eilish is helping small businesses in Atlanta, Nashville, Chicago, NYC, and LA provide over 30,000 meals to the cities’ communities.

Billie Eilish Is Providing Food and Support to Cities She Played on Her “Hit Me Hard and Soft” Tour

Teaming up with her mother Maggie Beard’s Support+Feed org, Eilish is helping small businesses in Atlanta, Nashville, Chicago, NYC, and LA provide over 30,000 meals to the cities’ communities.

Words: Kim March

Photo: Timofey Abel

December 20, 2024

Billie Eilish may be wrapping up the US leg of her Hit Me Hard and Soft tour this weekend at the Kia Forum in LA—along with kicking off her three-day holiday pop-up shop at Complex LA—but she also just announced that, in partnership with her mom Maggie Baird’s Support+Feed organization and American Express, she’ll be donating proceeds from the tour to help local businesses in several of the cities she’s played by providing nourishing meals to over 30,000 members of the community.

“I’m really excited that we’ve been able to support small businesses at the heart of our communities and deliver healthy meals where they’re most needed this winter,” Eilish shared.

While Eilish continues to push boundaries with her music and the breathtaking Hit Me Hard and Soft shows, she's also setting the standard for artists making an impact for change, engaging fans around the globe on climate change, food equity, and community impact. Just last month in Atlanta, Eilish and Support+Feed hosted the Overheated conference, bringing together climate activists, musicians, and designers to discuss the climate crisis and their work to make a difference.

Eilish will hit the road again in February when she’s bringing the tour to Australia for a set of residencies, then in April she’ll be in the UK and Europe for most of the summer to play shows there. All dates are sold out.