Nation of Language Sign with Sub Pop, Share “Inept Apollo”

The track comes with a video directed by John MacKay.

Nation of Language Sign with Sub Pop, Share “Inept Apollo”

The track comes with a video directed by John MacKay.

Words: Will Schube

Photo: Kimberley Ross

May 15, 2025

Brooklyn-based trio Nation of Language have signed a deal with Sub Pop, and to celebrate teaming up with one of the true good labels on this good Earth, they have shared a new song, “Inept Apollo,” alongside a music video directed by John MacKay. The bubbly synth-rock track has got some real serious new wave vibes, with vocalist Ian Devaney firmly in his late-’80s bag. Come for the wacko music video, stay for the early LCD-era synth breakdowns.

“Work is a respite from pain,” Devaney said about the track. “Whether it’s a paying job or just the thing you pour yourself into, having a direction to move in, finding a flow state, it can move focus away from the heaviness of the heart. So after life’s losses, in moments of despair, we resolve time and time again to dive headfirst into the work as best we can. But the artistic process also tends to be when imposter syndrome rears its ugly head—when I find my inner monologue spiraling: ‘this is the best coping mechanism I have at my disposal and I'm not even qualified to be doing it.’”

Check out the video for “Inept Apollo” below.