For years, food companies have tried to shake things up making their staple items different colors, only to be left with warehouses full of “Funky Purple” ketchup. Most of these experiments are a great novelty for a few minutes, but in the end, a waste of money as you throw them into the trash. That is, of course, until now.
This morning, Doritos jumped into the unusual-color food game with their new chip bag “Rainbow.” The chips, which presumably taste like the classic nacho cheese Doritos because the orange chip looks pretty familiar, are a special, limited-edition variety that you can only get your hands on if you donate at least $10 to It Gets Better Project. Now, ten bucks might seem like a high price tag for a bag of ROY G BIV Doritos, but your snack money will be going to help prevent suicides within the LGBT teen community.
On the official Doritos Rainbows page, the chip company spoke about the project:
DORITOS supports the bold lives our fans lead—all of them.
We are honored to partner with the It Gets Better Project to create our boldest chip yet. Each bag brings rainbow-colored chips inside and an inspiring quote on the outside.
To get a bag, make a donation and share your support to inspire others. Only available online.
No word yet on how long the Rainbows will be available, but you can get yours here.