Both started as niche, singular events that catered to a very specific market. Both have grown into sprawling, all-encompassing entities that consume everything in their paths. Each represents a prevailing “culture” all its own.
In the same way that Indio, CA and the surrounding area becomes ground zero for all things culture-, brand-, and marketing-related over the two Coachella festival weekends, the Super Bowl transforms its host city into a hotbed of activity for a solid week, at least.
With Super Bowl LIII set for February 3 in Atlanta, GA, the city is already alive with brands, advertisers, corporate entities, and even football fans as the big game rapidly approaches.
Case in point: the DirecTV Super Saturday Night in Atlanta concert, starring Foo Fighters and special guests, rap wonder-twins Run the Jewels. It’s scheduled for February 2—the night before the Super Bowl—at Atlantic Station in Atlanta.
With the concert being hopelessly sold out, everyone involved has teamed up to broadcast the show live around the world via Twitter as well as the Audience Network on DirecTV (channel 239) or on DirecTV Now.
The live stream begins at 10:30pm ET with Foo Fighters hitting the stage at 11:00pm ET.
Being that this is the Super Bowl and rock god Dave Grohl leading the charge, the team has produced a full-blown short film, Super Saturday Night, with the Foos as ragtag football team the Jackalopes in classic 1970s style. Football heroes like Michael Strahan and Terry Bradshaw have roles in the clip, which is peppered with more celeb cameos.
The Foo Fighters also jumped at the chance to get in drag, playing their own cheerleaders in the video.
“The Longest Yard and Invincible got nothing on the Jackalopes,” according to a press release that came along with the video. “You’ll be on the edge of your seat dying to know, ‘WILL THEY MAKE IT TO SUPER SATURDAY NIGHT BEFORE THE BIG GAME?’”
Watch Super Saturday Night below.