It’s easy to believe that working within the dark and murky world of Nine Inch Nails could be a harrowing business. Now, Trent Reznor’s former art director, Rob Sheridan, has shared a story detailing just how crazy things can get behind the scenes.
Sheridan told the story in honor of the imminent demise of ThinkGeek, a popular division of GameStop with a heavy emphasis on classic fandoms from Marvel to Harry Potter.
In a Twitter thread yesterday, Sheridan explained that life on the road with Reznor and crew is indeed hard work, offset by an ongoing series of elaborate pranks the tour mates pulled on each other.
Not to give it away fully (it’s such a wild ride)—but let’s just say that a ThinkGeek product called the “Annoy-a-Tron” more than lived up to its name. By emptying the device, Sheridan and his cohorts were able to push a hapless tour manager to the edge of a complete nervous breakdown. And it took all of four hours to get him there.
It’s like a Black Mirror comedy episode. Check out the thread below for details.
With the sad news that the great @thinkgeek is closing down, I'll share a story about their greatest product, the Annoy-A-Tron, and how we once used it to drive a NIN tour manager to the brink of madness. 1/
— Rob Sheridan (@rob_sheridan) June 20, 2019