Late, legendary Los Angeles rapper Nipsey Hussle is being remembered with a new capsule collection from Puma. The Hussle estate has revealed the new line is scheduled to drop next month.
“Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019,” explained the official Nipsey Instagram account. “Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise.” See the rest of the statement below.
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For their part, Puma has revealed that all proceeds from the collection will go to a new charity started in the rappers’s memory: “Puma is proud to honor the vision and legacy of Nipsey Hussle through the new PUMA x TMC Collection,” the company said in a press statement. “With the blessing of his family, 100% of the net proceeds from the sales will go to the Neighborhood ‘Nip’ Foundation.”
“It’s so representative of what he wore and what he loved about Puma,” confirmed Adam Petrick, Puma’s global director of brand and marketing to The Undefeated. “There’s a lot of that energy in it. It’s nice to be able to keep it clean, keep it simple, keep it focused on who he was and how he wanted to tell his story through our product.”
The nineteen-piece collection will feature two colorways of the 1980s Puma California sneaker, a pair of woven khaki pantsuits, a marathon-themed MCS tracksuit, and more. Get more details on the website.
