HAIM are back with a new track and video for “Now I’m In It,” a single produced by Rostam Batmanglij and Ariel Rechtshaid. In the corresponding video, the three sisters team up once more with frequent collaborator and auteur Paul Thomas Anderson, director of Phantom Thread.
As Danielle Haim recently told The Guardian of the track, “People think ‘Now I’m in It’ is a break-up song because I sing: ‘We can’t be friends,’ but I’m talking about me and my mind.”
In the video, a listless Danielle gets drunk, hates her job as a waitress, and is carried off on a stretcher by her pals and brought…to a car wash? Where it seems she is cleansed of all her sins, emerging refreshed and ready to strut the streets of LA with her siblings again.
The single is the pop sisters’ second released this year, following “Summer Girl” in July. This is the first new HAIM music we’ve gotten since their sophomore album, Something To Tell You, in 2017.
Check out the jam below.