H&M Is Teaming Up with Coachella to Create Your Music Festival Uniform
The H&M Loves Coachella collection will be available starting this March
After the 2015 Coachella lineup was announced exactly a week ago, thousands of festivalgoers from SoCal and beyond started to buzz about possible set times, how much sunscreen to pack, and what outfits they were going to wear. It seems that the Indio fest isn’t just a weekend to bake in the sun while seeing a band you love that refuses to tour your city anymore, Coachella is now a gathering of fashionistas praying that you don’t see another living soul in that same sundress. (Shout out to all the American Apparel sunflower prints from last year.)
This might come as hard news to swallow for festival fashion lovers, but you are about to see a lot of the same look on the polo grounds this year thanks to a new collaborative collection between the fest and H&M. While the Swedish fashion giant is no stranger to collaborations, this marks the first official partnership between the brand and a music festival.
Women’s Wear Daily reports that the collection will feature many of the trends that seem to flooding festival grounds for the last few years:
The H&M Loves Coachella collection features all the BoHo touch points: fringe, tunics and cutoffs. H&M’s in-house team designed for women lace tops, rompers, graphic tops, crop tops and wide-leg pants. For men there will be graphic T-shirts and shorts.
Prices for items within the H&M Loves Coachella collection will range roughly between five and fifty dollars. The collection will be available starting in the US on March 19, worldwide and online on March 26.