It’s not lost on Ian Isiah that he’s dropping his latest visual, “Loose Truth,” over the 4th of July weekend. The clip—which features Brooklyn’s essential workers, first responders, business owners, activists, artists, friends and family members—digs deep into Isiah’s gospel/R&B influences to paint a picture of Black life in America, circa 2020.
The poignant and emotional video lovingly captures summer life in the neighborhood, a colorful explosion of Black love in myriad forms. At the heart of the action is Isiah, whose honey-sweet croon is the ideal match with the throwback “quiet storm” R&B production. The artist also took the extra step of teaming up with Cash App to pay all of the families involved in the clip.
“This music video was made to show the world that direct support to local Black and POC essential workers is a top priority,” Isiah revealed. “Each family blessed me tremendously and it’s my duty to return the love. Massive thanks to Cash App for partnering up with me to deliver that blessing—right back into their pockets. Small organizations matter just as much as large ones do. As a matter of fact, direct support is an immediate response. Put the blessings in the pocket nearest to you and enjoy the beauty in the return.”
“Loose Truth” is the latest music from Isiah’s forthcoming Chromeo-produced project, Auntie.
