My Morning Jacket Remind Us of Love’s Simplicity on “Love Love Love”
Hear the second single from the group’s ninth studio album, arriving October 22 via ATO.
My Morning Jacket are planning to release their self-titled album on October 22 via ATO Records. They returned last month with the single “Regularly Scheduled Programming” to signal that things are back on track for the group. It may have been only a year since their last album release, but it’s been six years since they recorded a new one. Now they’ve shared another single that really gets down the the simplicity of things—love, man.
“Love Love Love” is a rumbling Americana jam session that has a hints of Magical Mystery Tour–era Beatles and The Doors to it. The track’s premise is as straightforward as its title: “The more you give, yeah, the more you get now,” frontman Jim James quickly declares. “Go tell it to the world.” James explained: “‘Love Love Love’ is trying to steer the ship away from everything I’m talking about in ‘Regularly Scheduled Programming,’ and speak toward positivity and pure love, finding truth within yourself and in the world around you.”
Watch the colorful video for the single below, and pre-order the album here.