FLOOD

FLOOD is a new, influential voice that spans the diverse cultural landscape of music, film, television, art, travel, and everything in between.

Claud

Sedona Recruits Claud for New “Pageant Rock” Single “She’s So Pretty”

The artist will be performing at FLOODFest during SXSW and DJing at Levi’s’ “The 5th Pocket” benefit event in LA on Saturday.

Words: Will Schube

Photo: Pamela De Freitas

Credit ANGELA RICCIARDI

Join Claud All Week on a New Episode of FLOOD FM’s “Hacked”

The Chicago-bred songwriter’s sophomore album Supermodels is out July 14 via Saddest Factory Records.

Words: FLOOD Staff

Photo: ANGELA RICCIARDI

Claud Returns with Two New Singles “Wet” and “Crumbs”

The Saddest Factory signee will return with Supermodels on July 14.

Words: Will Schube

Photo: Angela Ricciardi

Claud and Grace Kuhlenschmidt Start a Band in Video for New Single “Every F*cking Time”

The track comes with the announcement of Claud’s sophomore album Supermodels, arriving July 14 via Saddest Factory Records.

Words: Margaret Farrell

Photo: Angela Ricciardi

Events
Live, in Photos: Saddest Factory’s Corporate Retreat @ SXSW 2022

Shots of MUNA, Sloppy Jane, Charlie Hickey, and Claud, as well as emcees Phoebe Bridgers and Caleb Hearon, from yesterday’s showcase presented by FLOOD.

Words: FLOOD Staff

Photos: Daniel Cavazos

Vote Arts and Minds Sessions
Watch Claud Perform “Soft Spot” and “Tommy” for Vote Arts and Minds Sessions

Our month-long digital concert series with Fender aims to raise awareness for the California ballot measure for arts and music education.

Words: FLOOD Staff

Digital Cover
The Community of Phoebe Bridgers’ Saddest Factory Records

With her new record label, Bridgers is using an ever-growing platform to promote her musical community in Los Angeles and beyond. Here, she and the label’s signees—including Claud, MUNA, Charlie Hickey, and Sloppy Jane—discuss their growing circle and the challenges of sharing their music through what’s ultimately a business.

Words: Max Freedman

Photos: Michael Muller

In Conversation
In Conversation: Claud Unlocks the Power of the “Super Monster”

The 21-year-old turned two years of songwriting into a powerful LP about surviving heartbreak and reconciling the hero and the monster inside everyone.

Words: Gabriel Aikins

Finished