About two weeks ago, UK rockers The Subways revealed the news that they had a new album on the way by sharing that The Ramonas’ Camille Phillips had replaced founding member Josh Morgan on drums, alongside an energetic new single. “‘You Kill My Cool’ was written at a time when I felt love so strongly that I wanted to be consumed by it, to give myself over to it entirely,” frontman Billy Lunn shared of the new track’s emotional core fueling its garage-rock riffs. “I recognized a self-effacement in this feeling, as it was a willing submission or surrender that was as much destructive as it was productive. You become ecstatic, beside yourself, and not what you were before.”
While we’re still anticipating more details on the record, the band is now sharing a music video for the single, which sees the new lineup performing the song in an orange-lit room with heavy ’70s vibes. Rather than a static shot of the trio playing, though, director Blake Claridge opted for an effect that makes it look like we’re on an erratic elevator taking us to various floors all inhabited by the same performers. “I’d always wanted to do something with a perpetual motion,” he shares, “and in the end it was a butchered slider, many clamps, sand bags, a piece of rope, a lot of heavy lifting, a crash mat, and throwing in a Roll Rig. I like to call it the ‘Drop-Cam’ but for insurance purposes I don’t think it would catch on.”
Watch the video below, and stream the single here. Additionally, below the visual you can stream the track’s B-side “Oi You Boy Bands,” which they’ve also revealed today.