Graveyard Club Chase Ghosts in the Video for New Single “Halloween”

The Minneapolis group’s new album Moonflower arrives June 17.
First Listen

Graveyard Club Chase Ghosts in the Video for New Single “Halloween”

The Minneapolis group’s new album Moonflower arrives June 17.

Words: Kim March

Photo: Archie Massopust

May 04, 2022

Graveyard Club sound just as influenced by the upbeat 2000s indie boom as they do the downcast post-punk and dream-pop of the ’80s. Their forthcoming album Moonflower already exhibits the grace with which they execute this balance with the first few singles’ moodiness effectively buoyed by vibrant synths and uplifting harmonies, and even the somber lyrical content of the eerily titled new track “Halloween” gets soundtracked by warm, bouncy instrumentation.

“It’s kind of amazing that Graveyard Club went this long without naming a song ‘Halloween,’” the band’s Matthew Schufman observes. “A lot of the words to this were inspired by the Heaven’s Gate cult. My wife Lauren and I got pretty into the HBO documentary during lockdown. Every now and again, people mention to me that my singing reminds them of Bono from U2, and I never really agreed until I listened back to the takes at the end of this song.”

Instead of cult leaders, though, the track’s visual sees its subject following a series of images tied to memories of a deceased loved one, chasing their ghost rather than any sort of evil spirit. Check out the visual’s impressive use of visual rhymes and cutting techniques below.