SXSW Music 2015, Friday

Day three of FLOODfest at Cedar Street with Seinabo Sey, Best Coast, Nosaj Thing, Until The Ribbon Breaks, and Run The Jewels; plus, Wand at Hotel Vegas, Tobias Jesso, Jr.x Tumblr IRL, and cruising down East 6th.

By day three of our inaugural FLOODfest, four days and three nights of music at Cedar Street presented by Lyve, the rain finally began to make its presence known, but thankfully didn’t put a damper on the afternoon. Sweden showcased a few of their finest with Good Harvest, InDevotion, and Amason, while Capitol Music Group put together an eclectic lineup of charasmatic Canadian rapper SonReal, an emotional and beautifully heavy performance from sibling trio James Davis, a brief but entrancing set from Seinabo Sey, young provocateur/chanteuse Halsey, and California’s Finest Best Coast.

The evening was a beat-laden narcotic—started right by Mick Jenkins and followed up with an intoxicating performance from Nosaj Thing just as the evening began to turn dark and neon. Twenty-six-year-old Mass Appeal rapper Fashawn primed the at-capacity crowd while, afterwards, Welsh trio Until the Ribbon Breaks broke out the synths and percussive beats to get the crowd moving. But then, the night belonged to Run The Jewels. Thrilling the frenzied crowd with a show as merciless as it was deftly executed, El-P and Killer Mike started the machine up only to take it all apart over a rapid-fire of blistering commentary and expertly delivered beats and verses, both riotous and rapturous. Thanking the security, police, and crowds for their mutual cooperation, the respect on all sides enabled the blockbuster night to be all it could—and was.

Below, check out photos from morning, afternoon, and night at FLOODfest, courtesy of Breanna Murphy and Jasmine Safaeian, plus more scenes from Austin from Describe The Fauna and Alice Baxley.

SXSW 2015 coverage: Wednesday     ⋅     Thursday    ⋅     Friday    ⋅     Saturday     ⋅     The Portraits

Daytime at Cedar Street Courtyard
Sweden showcase morning: Good Harvest, InDevotion, Amason
Capitol Music Group afternoon showcase: SonReal, James Davis, Seinabo Sey, Halsey, Best Coast

FLOODfest night
Mick Jenkins, Nosaj Thing, Fashawn, Until The Ribbon Breaks, Run The Jewels

Alice Baxley
Tumblr IRL—Tobias Jesso, Jr. + Liberty Bar—No Parents + Hotel Vegas—Wand (Panache Showcase)


Describe The Fauna
East 6th Street


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