It’s been a few years since a certain corner of dark experimental electronic music started seeing an uptick in attention due to the rising profiles of folks like JPEGMAFIA, Yves Tumor, and Pharmakon, with Debby Friday among the artists paving their own way through the noise. After a pair of EPs and a slew of singles and remixes (including a recent reworking for fellow Deathbomb Arc alums and now-labelmates clipping.), Friday is announcing her debut album Good Luck today, which will arrive March 24 via Sub Pop.
Leading up to that release date, Friday shared a first taste of the record with lead single “So Hard to Tell,” which is an uncharacteristically gentle track among her oeuvre of taunting, slow-burn industrial electropunk. “I have a lower register and speak with vocal fry so I don’t know what came over me when I made this track,” she shared of the single, which could really only be considered “experimental” within her own discography. “I have never in my life sung like this before and I had no idea I could even make these kinds of sounds with my voice. There’s no pitch effects on ‘So Hard to Tell,’ it’s all me.”
Check out the vibrant visual for the track below, which features scenes of Friday longingly singing the track in bed intercut with shots of her fiercely decked out in chainmail in the forest (speaking of duality!).
