Brooklyn-based songwriter Softee is gearing up to release her debut album for City Slang Records in May, with tracks from Natural trickling out as far back as last September. The LP’s fourth single arrives today in the form of the hard-vibing “Isn’t Enough,” a glowing moratorium on a romance that’s hit a dead end. To complement the first-day-of-the-rest-of-your-life anthem, Softee is sharing the track with a visual inspired by Jennifer Lopez’s “Get Right” music video, in which she plays all the various roles.
“I loved her playing all these different characters interacting in a nightclub, and wanted to bring some of that campiness into our vision,” she shares of the clip, which was filmed in Brooklyn’s Sultan Room. “In our video, though, the different characters I play are all fragments of Softee: the worker, the performer, and the person waiting for a date. They exist inside me and they’re all sharing the struggle of being in a relationship that is no longer sustainable.”
“I knew from the beginning that I wanted to make a video in which Softee plays multiple characters in the same setting to reflect either different phases or different sides of a relationship,” director Bao Ngo adds, providing further depth to the video. Check it out below, and expect Natural out May 12 via City Slang.