While the full-on reversion to the early-’00s as anticipated in Dominic Sen’s Usher-inspired single “Lookin’ 4 Pleasure” last year hasn’t entirely come to pass, the songwriter and producer has moved on to her next big project with the reveal of her future-looking sophomore album, Apparition, which will arrive in full on June 9 via Grind Select. In place of that previous track’s echoes of turn-of-the-century pop and R&B is a cutting edge sound and fantasy aesthetic more in line with the PC Music–sourced artists like Charli XCX and Caroline Polachek have been bringing to mainstream listeners.
The first single from the record also arrives today with “World of Noise,” a song about desperation, according to Sen (born Alexandra Lily Cohen), told through pop textures that are anything but noisy. “I wrote it during a time when I was inexplicably losing my voice due to an undiagnosed medical condition,” she shares. “Afraid that my voice would never come back fully, I was grappling with my identity as an artist and performer if I couldn’t sing.”
In describing the lyrics as more broadly covering the subject of being “silenced by the cacophony of the modern world,” the visual accompanying the track takes place in a wholly unfamiliar world. “The video is about seeking transformation...perhaps out of that dark place of despair,” she adds of the visual, which places her in a glowing natural setting. “It’s meant to be open-ended and to take the viewer on a journey through a world that goes from barren to lush with just a little touch of magic.”
Watch it below, and pre-order Apparition here.