It’s been less than a month since Jay Z and his super team announced Tidal, but due to its high-profile millionaire creators and vague list of promises, the music streaming service has been under intense scrutiny. It turns out that Tidal wasn’t the instant hit that the collective expected, but Mr. Carter recently broke his silence about the negative press his project has been receiving and told his Twitter followers to not count the app out yet.
Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful… — Mr. Carter (@S_C_) April 26, 2015
We are here for the long haul. Please give us a chance to grow & get better. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist & fan. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015
We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports!…
— Mr. Carter (@S_C_) April 26, 2015
….Tidal is where artists can give their fans more without the middlemen. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015
Indie artists who want to work directly w/ us keep 100% of their music. “If you don’t want the CEOs all in the videos” haa #tidalfacts
— Mr. Carter (@S_C_) April 26, 2015
Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage. — Mr. Carter (@S_C_) April 26, 2015
Rich getting richer? Equity values… YouTube $390 billion. Apple $760 billion. Spotify $8 billion. Tidal $60 million. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
My cousin just moved to Nigeria to discover new talent. Tidal is a global company. — Mr. Carter (@S_C_) April 26, 2015
We have Tidal X – it supports artists by giving them a platform to connect with their most loyal fans. Tidal is for all. #Tidalfacts
— Mr. Carter (@S_C_) April 26, 2015
Our actions will speak louder than words. We made Tidal to bring people the best experiences… — Mr. Carter (@S_C_) April 26, 2015
and to help artists give that to their fans over and over again…
— Mr. Carter (@S_C_) April 26, 2015
We are human (even Daft Punk ha). We aren’t perfect – but we are determined. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015
After Jay Z’s self-proclaimed “stream of consciousness,” Grimes also took to social media to express her support of the still-very-new streaming alternative. In an Instagram post (which was deleted, but the text was thankfully saved by Pigeons and Planes) Claire Boucher wrote:
Mad respect for tidal!! I literally know musicians who live in cars and storage spaces etc. And I know some pretty popular musicians who still struggle to make ends meet. Unless artists have a popular live show there aren’t a lot of income streams available. People have characterized tidal negatively but I promise it’s 100% artist friendly, and fan friendly since yall have the option to pay the same rate as other streaming respect to everyone involved for doing the right thing for struggling artists – this kind of thing is so important, especially for indie music! PS I AM SIGNED TO 4AD!! The misconception that I am not an independent artist anymore is incorrect, i can speak as an independent artist here. Roc nation manages me, I’m not signed to them nor do I have any investment in tidal, nor did anyone ask me to say this. Ps to everyone who buys music respect! Glad to hear many of u buy music rather than stream which is the best way to support smaller artists! ^_^ and also, for those who can’t afford streaming or buying music, I do not judge anyone for that! This is a suggestion, not a demand, in sorry it has created so much anger amongst yall
One of our major questions about Tidal was how important exclusive content was going to be to the streaming service’s success. On Sunday night, Jack White put his money where his mouth was and live streamed his last acoustic show from Fargo, North Dakota, solely on Tidal. White has promised that the intimate performance would be his last live show for a long time, and we just hope that all 770,000 Tidal subscribers were watching.
(via Stereogum)
