Crumb Share Music Video for New Single “Crushxd”

The visual and track pay homage to a dearly departed turtle.

Crumb Share Music Video for New Single “Crushxd”

The visual and track pay homage to a dearly departed turtle.

Words: Will Schube

Photo: Mallory Turner

July 19, 2023

Crumb have shared a music video for recent single “Crushxd,” which was originally shared back in April. The song was co-produced with Jonathan Rado and Johnscott Sanford, both of whom they’ve worked with over the years. The new visual is an animated, psychedelic retelling of the track’s origin story, which tragically involved the death of an innocent turtle.

“In 2018, we went on our first big US tour,” the band explained back when the track was released. “We were beginning to write the instrumental to a new song and started playing it live every night. It didn’t have any words yet, just a nice techno groove… On our way to one of the shows, a little turtle appeared out of nowhere and crossed in front of our car—it was crushed instantly. After that experience, Lila wrote the words to the song. The song is a celebration of the turtle’s life, honoring its journey on the road up until its tragic death. LONG LIVE TURTLE.”

Check out the visual for “Crushxd” below, and view the band’s new slew of tour dates here.