Cuffed Up Sign with Hit the North Records, Share New Singles “Little Wins” and “Love Is…”

Both tracks are accompanied by videos directed by Ben Mehlman.

Cuffed Up Sign with Hit the North Records, Share New Singles “Little Wins” and “Love Is…”

Both tracks are accompanied by videos directed by Ben Mehlman.

Words: Will Schube

Photo: Daniel Cavazos

November 15, 2023

LA-based indie-punks Cuffed Up have announced their signing to Hit the North Records, and to celebrate the news they’ve unveiled two new singles: “Little Wins” and “Love Is….” Both tracks showcase Cuffed Up’s unique blend of stirring, aggressive post-punk, folk-infused pop jams, and everything in between.

Speaking on “Little Wins,” which arrives with a video directed by Ben Mehlman, band member Ralph Torrefranca said: “We all set really unhealthy definitions of what ‘success’ is supposed to look like, constantly comparing ourselves to others. We start our own little businesses or throw ourselves into a career with really high expectations only to be met by what we think is ‘failure’ but it’s really not that. It’s the lack of grace that we give ourselves because social media has trained us to compare each other’s worth, glorifying the rat race of life rather than practicing gratitude. ‘Little Wins’ is about focusing less on the losses and more on the baby steps that have brought us the success that we have now.”

Check out the videos for both singles below (both directed by Mehlman), and stream the songs via all platforms here.