Today Only: Hitch a Ride to a Galaxy Far, Far Away Thanks to Mattel and Uber

Because it's "Force Friday."

When not delivering kittens right to your door or soundtracking your ride with specialized Spotify playlists, Uber‘s job is to get you to where you want to go. But what if you don’t just want to get to your destination, but you want to make a statement about your movie preferences while doing it? For today only, Uber’s got that figured out for you as well.

If you’re in Manhattan, you can order a tricked-out “First Order Stormtrooper” Dodge Charger to pick you up between 9 a.m. and 5 p.m. EDT for free. Why is Uber offering fancy, but evil, Star Wars–themed cars today? Well, because it’s “Force Friday” of course! Use the car, which is modeled after Mattel‘s upcoming The Force Awakens Hot Wheels toy, to speed to different toy stores and pick up brand-new Star Wars merchandise.

photo by Andy Kropa, Invision for Mattel

photo by Andy Kropa, Invision for Mattel

Here’s how it works:

1. Open your Uber app from 9 a.m.–5 p.m.

2. Tap the promotions option in your app.

3. Enter the promo code: “HOTWHEELSFF”

4. Head back to the main page and select the Hot Wheels option from the bottom of the slider

Double points if you ask your driver to go at lightspeed.

(via The A.V. Club)


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