Reddit, the user-based online forum that calls itself “the front page of the Internet” has launched a new sister site called Upvoted. The content for the new site is managed by an editorial team—or, a Redditorial team—who source their stories directly from the democratic, bulletin board-style pages of Reddit. Reddit’s product lead Heath Black made the following statement about the new website, via TechCrunch:
We have an editorial team that only works on the Upvoted content. They have editorial oversight into what we write. They will scour every nook and cranny on Reddit on a daily basis to find the coolest stuff, conduct interviews with the creators, and even in some situations orchestrate video AMAs or podcasts.
A notable first-glance difference is looks. With lots of pictures and a colorful, magazine-style spread, Upvoted is a lot sexier than the Craigslisty, utilitarian Reddit interface. Another major difference is that Upvoted doesn’t have any kind of commenting system, a central facet of Reddit. Sorry trolls.
TechCruch also points out the similarities between Upvoted and the new Digg website, a news aggregator that also now features original content. We’ll see if Upvoted’s connection to Reddit makes it a viral editorial contender, because right now it just looks like another Buzzfeed.
