For at least the three minutes it takes to eat one, there’s nothing so comforting as a nasty fast-food hamburger. As for what goes down next, all bets are off. But what happens when you eat the mythical Cuddle Burger, the ultime in comfort foods? That’s the question being asked by New Madrid in the video for their song “Not Up to Me,” and the answer is that there’s more than one way to feel yourself held tight.
The video was shot and directed by WATTS, who take you from the drive-thru to the head-trip at dizzying speed. While the Athens band churns through a relentless psychedelic swirl, a minor twang your only respite from the spin, the clip carries you deeper and deeper into a freaked-out emotional landscape. Best burger ever, man.
MAGNETKINGMAGNETQUEEN is out now via Normaltown/New West.
