We know how badly you’re hurting for live music—even if you rarely watched footage from live events in the past, the pandemic has us glued to our screens to enjoy new music from our favorite artists as intimately as possible without the option to absorb their sweat from the front row of gigs. And while it’s still up in the air when we’ll be able to attend our first Orson Wilds set, the Canadian duo is doing everything they can to be added to your must-see list once venues start opening back up.
“Mothers Daughters” is the latest single from the duo of Eric Reid and Brianna Bordihn, blending the twee-tinged folk of late-aughts indie groups like Noah and the Whale with the sharp punk edge of producer Will Yip, whose Black Cement Records will release their debut LP some time later this year. Although decidedly minimalist, the video is a powerful testament to their live appeal.
“Music videos are really difficult to make during a pandemic,” Reid shares, shedding some light on the visual’s minimalism. “Ontario laws limit gatherings to only ten people, and our band is eight people, so we were only allowed to bring four of them. We tried to make up for the lack of all the members by wearing a bunch of different outfits. We were really adamant about shooting this video on film, because the song feels bright and organic to me, like a warm hug. We wanted the video to feel like that, too.”
“The goal for the video was to capture the playful, fun energy of the band’s live performance in a raw and colourful manner,” adds the video’s director Sean Cartwright. “We shot entirely on 16mm film, limited the number of takes, and simplified the art direction to let the band perform freely within the space. The concept embraces the fact that it’s a music video, and showcases the band in an honest and authentic manner. The minimalist aesthetic, bright color palette, and stylish wardrobe was guided by the album artwork from the single.”
Watch the clip below.