With the country on the cusp of opening back up again after over a year of strict quarantine, many of us are beginning to recall the realities behind our idyllic memories of social gatherings, which can be shaded with certain anxieties—as well as the unique personalities we invent in order to mask certain unsociable emotions. This is the subject of the single and new video from LA dark-pop artist KANGA, whose nocturnal-industrial sound lands somewhere between Ladytron and Nine Inch Nails. The visual for the track echoes the song’s impeccable balance of trance-like electronics and anxious lyrics, illustrating the paranoia and loneliness that can ruin a party.
“Many of us turn to self-medication to cope with our feelings of hopelessness and loss, and when faced with the pressures of social situations we feel an obligation to paint on a different face in order to get through the night,” KANGA shares. “The video for ‘Home’ centers around this duality between the anxiety and the actor in the room: the split that happens when one’s internal monologue gains independence and creates a whole new character that is maybe braver than one’s inner self, but also lacks the boundaries and foresight our daylight selves hold onto. The video weaves the two selves in and out throughout the night. The masked figures that appear are projections of faceless anxieties that the uninhibited self is able to observe and immerse itself with, which may be exciting in the moment but will inevitably lead to a painful morning.”
You can watch the clip below, and pre-order You and I Will Never Die—dropping March 26 via Artoffact Records—here.
