Moses Sumney Launches New Label Tuntum, Covers T-Pain’s “Can’t Believe It”

The label is a flexible creative outlet for him and other artists to create music, visual, and experiential projects.

Since the release of his 2020 album græ, Moses Sumney has been building something. Today, the Asheville-based musician unveiled his creative label Tuntum—a recording outlet, production company, and creative agency. The label’s first release is Sumney’s inventive cover of T-Pain’s “Can’t Believe It” featuring saxophonist Sam Gendel. The cover also comes with a self-directed, Tuntum-produced video that takes place in the Appalachian Mountains.

“When I moved to California at 16, T-Pain’s ‘Can’t Believe It’ was one of the first songs I heard on the radio,” Sumney said of the song. “Sitting in a vast Wal-Mart parking lot, I wondered at how everything was bigger in America, and turned up the bass. I learned to associate T-Pain with newness, half because his music soundtracked a transitional point in my life, half because his sonic exploration was so fresh. Much like Suzanne Ciani, Herbie Hancock, and Laurie Anderson before him, T-Pain has remained an aesthetic beacon for me as I’ve explored the ever-thinning boundary between the human voice and technological augmentation of it. As I enter yet another life transition with my new label Tuntum, a tribute to T-Pain felt like the most fitting beginning of a new era.”

Watch the video below.

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