For over 20 years, Minnesota’s Cloud Cult have been bending the rules of indie rock, incorporating experimental ideas into their music that paralleled releases by unique collectives like Elephant 6 at the time of their forming while also consistently toting an environmentally friendly mindset with everything they do from the jump. Though they’ve mostly been quiet since 2016’s The Seeker (and the feature film that came with it), the collective led by Craig Minowa is announcing their eleventh album today entitled Metamorphosis with the soaring lead single that may be familiar to those who’ve kept tabs on CC throughout the pandemic.
"Although we began writing this song before the pandemic, we performed it along with some other new songs as part of a live-streaming concert during the deep of the COVID shutdown, and the response from the audience on this song, in particular, was unusually empathic,” Minowa shares. “So many people have been through difficult times in the last couple of years, and this song is for all of us who maybe feel a little lost and need a little comfort in remembering that we're not alone. We're all in this together."
The Jeff D. Johnson–directed video for the single leans into this angle, as it follows a hitchhiker’s journey as his chauffeur mysteriously changes form over the course of the drive. "One of the things I love about working with Jeff is that he likes his art to be medicinal for the viewer. So even with a short music video, he's able to instill some kind of life lesson and moral to the story.”
Check out the video below, and pre-save the record here.