It’s hard to imagine the end of the world as anything beyond the CGI-ed visions Hollywood’s been churning out since post-production permitted such violent scenes. Yet on her new single titled “The End of the World,” LA-based songwriter Dana Williams flips that vision on its head, instead foreseeing it as a restful period where your phone’s on silent and you’re nestled in your partner’s arms. “Imagine the world is ending, how would you like to spend your time?” Williams queries regarding the gentle song’s themes. “What matters in the end?”
One thing that mattered to Williams for the single’s Sebastien Nuta–directed visual was her wardrobe, with celebrity stylist Marco Milani outfitting the songwriter to match the production design’s moody orange- and red-hued backgrounds. "The wardrobe looks began with the image of a woman on top of the world, tackling any obstacle thrown at them in this fast-paced life,” Milani explains. “Whether it be a sleek A.W.A.K.E. Mode skirt suit or a shimmering sequin dress inspired by the frenzy of being a performer, the outfits give us a range of different powerful women striving for harmony."
Watch the video below.
